Bill Wilson is one of the hospitality industry’s most accomplished and broadly experienced executives, bringing more than 25 years of leadership experience across virtually every major segment of the restaurant and hospitality business. His career spans fine dining, specialty coffee, retail hospitality, convention center concessions, sports and entertainment foodservice, workplace dining, quick-service concepts, and multi-unit restaurant operations. What sets Bill apart is not simply the breadth of his operational background, but his proven ability to assess organizations, identify leadership and structural challenges, and implement the systems, talent strategies, and organizational frameworks that drive sustainable growth and performance. Throughout his career, Bill has consistently been entrusted with complex operational transformations, large-scale growth initiatives, leadership development, and organizational redesign projects. His expertise extends beyond day-to-day operations into executive leadership, succession planning, financial turnaround, talent acquisition, strategic planning, and organizational effectiveness. One of Bill’s most significant accomplishments occurred during his tenure with Nordstrom, where he played a pivotal role in transforming the company’s Food & Beverage division from a $30 million operation into a business generating more than $250 million in annual revenue. He designed the organizational structure, built the leadership team, and developed the operational systems that enabled the division to scale successfully while maintaining quality and consistency. Demonstrating his exceptional ability to identify and develop talent, Bill personally recruited 22 of the 37 senior executives who currently lead Nordstrom’s Restaurant Division. Beyond growth initiatives, Bill has successfully led numerous organizational assessments and restructuring efforts. He directed the strategic separation of Nordstrom’s Foodservice Division into two independent operating entities, creating new leadership models, reporting structures, operational standards, and accountability systems that enhanced organizational effectiveness and long-term scalability. His operational leadership experience also includes senior executive roles with some of the industry’s most respected organizations. Bill held Vice President-level leadership positions overseeing operations at McCormick Place—the largest convention center in North America—as well as Walt Disney World and several premier restaurant and entertainment venues operated by The Levy Restaurants. These experiences provided him with deep expertise in high-volume operations, guest experience management, large-scale foodservice execution, and complex organizational leadership. Over the course of his career, Bill has directed more than 70 restaurant, café, concession, and hospitality openings, relocations, and remodel projects nationwide. His experience spans multiple concepts and service models, providing him with a unique perspective on operational scalability, brand development, and organizational growth. In addition to his operational accomplishments, Bill has demonstrated significant entrepreneurial and product development expertise. He successfully conceived, developed, and launched a proprietary specialty coffee brand, overseeing every aspect of the process, including roast development, branding, packaging, marketing strategy, and promotional programming. Bill’s ability to rapidly diagnose operational and financial challenges has also led to successful turnaround engagements. Notably, he engineered the operational and financial recovery of a Chicago fine-dining restaurant, returning the business to break-even performance within six months through targeted organizational restructuring, operational improvements, and financial controls. Today, as Founder of Side by Side Advisors and through various senior advisory engagements, Bill leverages his extensive executive experience to help hospitality organizations improve performance, strengthen leadership teams, optimize operations, and position themselves for long-term success. His consulting practice focuses on organizational assessments, leadership evaluation, succession planning, operational excellence, strategic growth initiatives, financial turnaround strategies, and executive coaching. Having spent decades leading businesses from the inside, Bill brings a uniquely practical perspective to consulting engagements. Clients benefit not only from his strategic insight but also from the fact that his recommendations are grounded in real-world executive experience and a proven track record of building, scaling, and transforming hospitality organizations. Bill’s combination of operational expertise, leadership development capabilities, organizational design experience, and strategic vision makes him a trusted advisor for hospitality companies seeking sustainable growth, stronger leadership, improved performance, and long-term organizational success.

Joyce Laurien is a highly accomplished membership, sales, and relationship-development executive with more than four decades of experience helping private clubs, associations, and member-based organizations accelerate growth, strengthen engagement, and enhance member loyalty. Throughout her career, Joyce has built a reputation for designing and implementing strategic membership programs that drive enrollment, increase retention, improve communication, and deepen member participation. Drawing on more than 25 years with ClubCorp, one of the world’s largest private club operators, Joyce has developed extensive expertise across virtually every aspect of membership development and club operations. Her experience spans membership acquisition, retention strategy, communication planning, new product development, onboarding programs, board and committee engagement, staff training, sales leadership, and organizational change management. She has successfully guided clubs through reinventions, acquisitions, mergers, and repositioning initiatives, consistently creating awareness, strengthening member value propositions, and generating sustainable membership growth. As Vice President of Sales for ClubCorp, Joyce led enrollment, retention, and communication strategies across 11 clubs throughout the Midwest and Eastern United States, managing annual revenue objectives exceeding $24 million. Her leadership responsibilities included recruiting and developing sales teams, creating growth-focused marketing campaigns, forecasting performance, launching new membership products, and partnering closely with club boards and committees to align strategic objectives with member expectations. Her ability to cultivate meaningful relationships and build member-focused cultures consistently translated into stronger engagement, higher utilization, and improved financial performance. Prior to her executive leadership role, Joyce served as Membership Sales Manager for The Metropolitan Club in Chicago, where she led a team of Membership Directors and worked collaboratively with board members, committees, and club leadership to drive referrals, improve retention, and create successful member onboarding experiences. Earlier in her career, she held multiple Membership Director positions throughout the Chicago market, refining a consultative sales approach that helped clubs achieve and maintain profitable membership levels while fostering long-term member relationships. Most recently, Joyce served as Senior Director of Sales and Marketing for PGA National Members Club, where she continued to leverage her expertise in membership growth, marketing strategy, and relationship development. Today, as Founder and Principal Consultant of Laurien Consulting, LLC, she advises private clubs, athletic clubs, city clubs, alumni organizations, associations, and nonprofit organizations on strategic membership initiatives designed to increase enrollment, improve retention, strengthen communication, and maximize member engagement. Joyce’s consulting approach combines strategic planning with practical execution. She works closely with organizations to assess current membership performance, identify opportunities for growth, develop communication strategies, train and coach leadership teams, and implement programs that enhance the member experience. Her expertise in relationship-building, organizational communication, and membership lifecycle management enables clients to create stronger connections with their constituents while achieving measurable business results. Known for her collaborative style, deep industry knowledge, and passion for helping organizations thrive, Joyce brings a unique blend of executive leadership experience and hands-on operational expertise. Her career has been defined by one consistent theme: helping organizations build stronger relationships that translate into greater engagement, higher retention, increased participation, and long-term growth.