You have likely given a lot of thought to how your brand is viewed in the marketplace. You work to establish a brand that defines your company and take steps to ensure it is presented consistently, from how your logo is designed to the way you present yourself to the community and your guests. But… Read more »
Blog
How Can You Make Money on the Non-Alcoholic Happy Hour?
The market for non-alcoholic drinks is growing. Reasons for sobriety are wide-ranging and can include health, religion, addiction recovery or just a commitment to being the designated driver for the evening. If you want to attract non-drinkers to your bar or restaurant, it’s important to give them options. Sure, you can offer soda, water, or… Read more »
What Does Your Country Club Need to Attract the Modern Family as New Members?
Families have changed throughout the years. Parents are more engaged and likely to prioritize family time. Typically, they no longer leave the kids home while parents go to the club. This can be attributed to the growth of families where both parents work and share more equally the joys and responsibilities of raising their children.… Read more »
The Counteroffer – Why Accepting One Doesn’t Help You Long Term
To accept the counteroffer or to not accept the counteroffer, that is the question. You’ve gone through a tough job search and come back with an exciting offer. Upon going back to your current employer, you mention the offer. It could be a few minutes later. It could be a few hours later. It could be the next day. Your current manager… Read more »
Drive Direct Bookings to Your Hotel Website with These Effective Tips
Bargain travelers love Online Travel Agencies (OTAs), but hoteliers and even seasoned travelers frequently don’t. They give travelers little control over their experience. Hotel executives hate the high commissions they must pay and their inability to market based on service and amenities rather than just on price. This change is particularly challenging for boutique hotels… Read more »
Hotel Employee Job Satisfaction: 3 Steps to Make Hotel Staff Happy
[Scott Samuels is quoted in a recent article from Big Mouth Survey] “…Scott Samuels, the CEO of Horizon Hospitality stresses the importance of respect and empowerment. He recommends asking the following questions to learn more about hotel employee job satisfaction. Does senior leadership treat employees with the respect they deserve? Does senior leadership empower (hourly)… Read more »
Fewer Teenagers Are Entering the Workforce – How Can Your Restaurant Adapt?
According to a study by The Brookings Institution, “The teen labor force participation rate reached an all-time peak in 1979 (57.9 percent) and gradually declined until about 2000 when it then dropped precipitously to a 2010–18 plateau of about 35 percent.” Why is that the case and what can you do about it? More is Expected… Read more »
What Are “Half Back” Retirees?
For decades individuals from the Northeast and Midwest retired to the tropical south. Specifically, regions such as Florida or the Gulf states. And why not? It’s like living your vacation dream! Sunny and warm year-round, easy access to beaches and resorts – what more could a retiree ask for? But it doesn’t take long to… Read more »
Why Will a Hospitality Recruiter Help You Grow in 2020?
If you are a successful hospitality professional, there is no shortage of opportunities for you to advance your career within the industry. If you’ve got the confidence in your skills to handle a job search on your own, you might wonder why anyone would bother working with a recruiter. There are plenty of reasons that… Read more »
The Stress Test
In any high – level management search, employers look for passionate individuals who wake up each day craving success, and can channel that passion into actions and results. Companies respect those who have the strength to learn why they failed, what to do in the future to succeed, and the willpower to get back on… Read more »








