In previous blogs, we have discussed the importance of gathering customer data to deliver a better experience and to maintain your customer base. Once you have collected that data, it becomes your responsibility to protect it. A reputation for careless handling of data can hurt your hotel’s business, so make data security a priority. How… Read more »
Coronavirus is having a devastating impact on the hotel industry. It can be overwhelming to think about for those in the field. But the industry has been hit hard before – SARS, 9/11, H1N1, multiple recessions – and they have always bounced back. It won’t be easy, and it may take time, but the hotel… Read more »
Upselling can take place at any point in the process. Opportunities arise from the moment the reservation is made through check-in and beyond. Front-desk and pre-stay upselling often go hand-in-hand. Ideally, it is a team effort. The pre-stay period is especially ripe for preselling because employees are not faced with a long line of check-ins they… Read more »
Bargain travelers love Online Travel Agencies (OTAs), but hoteliers and even seasoned travelers frequently don’t. They give travelers little control over their experience. Hotel executives hate the high commissions they must pay and their inability to market based on service and amenities rather than just on price. This change is particularly challenging for boutique hotels… Read more »
Travelers look for accommodations that are like home but better. And in 2020, people increasingly automate their homes. They want to bring that experience with them on the road. They wish to be able to stream the same entertainment they do at home. They want to control light and temperature from their smartphones, and they… Read more »
In recruiting full-time six-figure or even C-Suite employees, what is the image your company presents online? How much control do you have over company brand and recruitment? The restaurant and hotel industry is volatile, but you can’t just wait around for your dream executive to become available. Know who your ideal candidates are and where… Read more »
It probably seems that returning from a vacation refreshed and relaxed should be enough, but today’s travelers expect more. They want a truly transformative experience. What is that, and how can your business make the most of this opportunity? Let’s explore these thoughts. What is transformative travel? Transformative travel means more than laying on the… Read more »
Thinking about a career change? Not sure if it’s the right time or how to decide which job is right for you? Or maybe you know exactly where you want to work, but you don’t have an “in.” That’s why you need to work with a hospitality recruiter. What can a hospitality recruiter do for… Read more »
Most hiring managers have made a few hiring mistakes caused by hiring someone who looked good on paper. But really, what else do you have to go on when you’re ready to hire? Hiring the wrong person because you relied too heavily on their resume can be an expensive mistake. Here are some tips to… Read more »
Every smart hospitality professional knows that repeat customers are the best customers. Do you feel like the return rate at your restaurant or hotel is below average among your competitors? It’s critical that you examine the customer experience to ensure you are treating customers the way you would wish to be treated to keep them… Read more »